Fall Back in Love With The Arts
CLIENTS: Pacific Symphony, Segerstrom Center for the Arts, Pacific Chorale, Philharmonic Society of Orange County, South Coast Repertory
Fall Back in Love With The Arts was a two-week campaign to promote $20 tickets to shows across five of Orange County’s leading arts organizations. The goal was to unify the Arts in Orange County and to give returning and new audiences a chance to fall back in love with music, dance, theatre, and more!
Graphic Design Art Direction
1. This was my initial brainstorm, choosing colors, photos, fonts, and potential layouts.
2. The circles stood out to me the most, so I played around with that concept. I really wanted this multi-layer, 3D idea to work, but I had to accept defeat. This wasn't the right project for that.
3. I scaled it back and figured out the best layout to make the text stand out.
4. Voilà! With a little more refinement, I created a design that allowed a clear message and, per request from the clients, more photos!